The Hispanic/Latino community in the U.S. is very diverse, including people from many different nations and regions of the world.



A geometric sans serif typeface influenced by Bauhaus and the early modernist era. Precise circles are optically adjusted to create a clear, natural typeface with great legibility. Details include 540 characters with alternative lowercase a, e and g, 5 variations of numerals, manually edited kerning and Open-type features.

Bookman Old Style

Bookman or Bookman Old Style, is a serif typeface. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography and for printing at small sizes such as in trade printing, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular.

Oleo Script Swash

Oleo is a flowy yet legible non-connected script typeface. It is perfect for situations where a quaint and casual lettering effect is desired. Suitable for various typography contexts including captions, headlines, packaging, invitations, cards, posters, advertising, greeting cards, and book jackets.


Since our target market is exclusively the Academy of Art Latino students, I chose the same color palette as the academy.

Rojo Vivo

RGB: 237/26/45
CMYK: 0/100/100/00
Pantone 1788C

RAL: 3028
NCS: S 0580-Y90R
Avery 900: 906

3M Scotchcal: SC 50-475
(vehicle lettering)


RGB: 0/0/0
HEX: #000000
CMYK: 40/0/0/100
Pantone Black

RAL: 9005
NCS: S 9000-N
Avery 900: 901

3M Scotchcal: SC 50-12 Black
(vehicle lettering)