PROBLEM DEFINITION

The Latino student population in the Academy of Art University doesn’t have a website where they can find information about the events, networking, resources, and extra curriculum activities that appeal to the Latino culture.

TARGET MARKET

Latinos students of Academy of Art University San Francisco

ART U UNDERGRADUATE ETHNIC DIVERSITY BREAKDOWN
  • Non-Resident Alien
  • White
  • Hispanic/Latino
  • Black or African American
  • Asian
  • Others
ART U STUDENT AGE DIVERSITY BREAKDOWN
  • 25 - 29
  • 22 -24
  • 20 -21
  • 30-34
  • 18 -19
  • 35 and Over
ART U OVERALL DIVERSITY SCORE
  • AAU Ethnic Diversity
  • National Average
ART U GENDER DIVERSITY SCORE
  • AAU Gender Diversity
  • National Average
MARKET ANALISYS

Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.

Findings
  • Among Latinos in college, Facebook and LinkedIn are the two platforms used for gathering information about events and networking.
  • Recent findings make it clear that a large number of users have changed their relationship with Facebook over the past year following the company’s privacy and security scandals.