Color Palette

Since our target market is exclusively the Academy of Art Latino students, I chose the same color palette as the academy.

Black

RGB: 0/0/0
HEX: #000000
CMYK: 40/0/0/100
Pantone Black

RAL: 9005
NCS: S 9000-N
Avery 900: 901

3M Scotchcal: SC 50-12 Black
(vehicle lettering)

White

RGB: 255/255/255
HEX: #ffffff
CMYK: 0/0/0/0
–

RAL: 9010
NCS: S 0500-N
Avery 900: 900

3M Scotchcal: SC 50-10 White
(vehicle lettering)

Rojo Vivo

RGB: 237/26/45
HEX: #ED1A2D
CMYK: 0/100/100/00
Pantone 1788C

RAL: 3028
NCS: S 0580-Y90R
Avery 900: 906

3M Scotchcal: SC 50-475
(vehicle lettering)