Vive art U UX

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    The Latino student population in the Academy of Art University doesn’t have a website where they can find information about the events, networking, resources, and extra curriculum activities that appeal to the Latino culture.

    Target Market

    Latinos students of Academy of Art University San Francisco

    This section shows the structure and organization of the content with focus in simplicity and the user.



    After experimenting with different type faces, I chose Oleo Script Swash and Corbert for the logo. The high contrast make them a perfect pair that complement each other without fighting for attention.


    A geometric sans serif typeface influenced by Bauhaus and the early modernist era. Precise circles are optically adjusted to create a clear, natural typeface with great legibility. Details include 540 characters with alternative lowercase a, e and g, 5 variations of numerals, manually edited kerning and Open-type features.

    Bookman Old Style

    Bookman or Bookman Old Style, is a serif typeface. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography and for printing at small sizes such as in trade printing, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular.

    Oleo Script Swash

    Oleo is a flowy yet legible non-connected script typeface. It is perfect for situations where a quaint and casual lettering effect is desired. Suitable for various typography contexts including captions, headlines, packaging, invitations, cards, posters, advertising, greeting cards, and book jackets.

    Open Sans

    Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. A few condensed styles are also available.


    Since our target market is exclusively the Academy of Art Latino students, I chose the same color palette as the academy.


    RGB: 0/0/0
    HEX: #000000
    CMYK: 40/0/0/100
    Pantone Black

    RAL: 9005
    NCS: S 9000-N
    Avery 900: 901

    3M Scotchcal: SC 50-12 Black
    (vehicle lettering)


    RGB: 255/255/255
    HEX: #ffffff
    CMYK: 0/0/0/0

    RAL: 9010
    NCS: S 0500-N
    Avery 900: 900

    3M Scotchcal: SC 50-10 White
    (vehicle lettering)

    Rojo Vivo

    RGB: 237/26/45
    HEX: #ED1A2D
    CMYK: 0/100/100/00
    Pantone 1788C

    RAL: 3028
    NCS: S 0580-Y90R
    Avery 900: 906

    3M Scotchcal: SC 50-475
    (vehicle lettering)

    Ramp Palette