Smart Up Zero UX

Home / Smart Up Zero UX
    Smartup-Zero-Digital-Herd-Immunity-768x771

    Smartup Zero are a collective who co-own, create and govern Onlive. It’s a promised land between the online and offline world. A land where people being together is augmented by humane, people-owned tech. A land where the privacy of the individual is being protected and collaboration as a collective supported. We’ve mapped out how we can get there. Now we’re looking for a bold & brave crew to start walking the walk. Join our multi-talented team of volunteers on this great adventure.

    PERSONA 1

    Anna Fuente

    anna
    • 23 Years Old
    • Single
    • College Student
    • S San Francisco
    • Grocery Clerk
    "As an essential worker, I need to have a protective mask that keeps me safe"

    BIO

    Anna has been working at Grocery Outlet during the pandemic and would like to have a more fashionable mask.

    FRUSTRATIONS

    Working long hours in an environment where the risk of being infected daily Customers not practicing or understanding proper COVID-19 protocol for the store.

    NEEDS

    Protective mask for work

    PERSONA 2

    Jeff Ericsson

    jeff
    • 54 Years Old
    • Married 2 Children
    • College Graduate
    • Walnut Creek
    • Software Engineer
    "As a software developer, I need involvement in projects that make a difference”

    BIO

    Jeff works for a corporation building a security system. Jeff’s values align with the mission statement of SmartUp Zero. He is interested in breaking away from the corporate environment and focus on meaningful projects.

    FRUSTRATIONS

    • The political agenda interfering with science
    • Corporate influence on technology and micro management of his time

     

    NEEDS

    • Meaningful tech projects
    • Help community with awareness about COVID-19 information
    PERSONA 3

    Sean O’Hara

    sean
    • 34 Years Old
    • Married
    • College Graduate
    • San Francisco
    • Bar Owner
    "As a bar owner, I need communication that my business is safe and current with COVID-19 prevention”

    BIO

    Sean has been a San Francisco business owner whose establishment has suffered from being shut down for a long time.

    FRUSTRATIONS

    • The political agenda interfering with science
    • Corporate influence on technology and micro management of his time

    NEEDS

    • Go back to running his business safely
    • Help educate and serve his community while still conducting business
    PERSONA 1 | TASK 1
    TASK: Buy a mask
    OUTCOME: Arrive at purchase confirmation screen
    anna

    Anna Fuente
    22 y/o
    Grocery Clerk at Target
    South San Francisco

    PERSONA 2 | TASK 2
    TASK: Make $150 donation thru the SMARTUP ZERO website
    OUTCOME: Arrive at "thank you for your donation"screen
    jeff

    Jeff Ericsson
    54 y/o
    Software Engineer
    Walnut Creek, CA

    PERSONA 3 | TASK 3
    TASK: Buy a membership "owner" level
    OUTCOME: Arrive at membership purchase confirmation screen
    sean

    Sean O’Hara
    38 y/o
    Pub owner
    San Francisco, CA

    Mobile

    Desktop